Over thirty years in the pools business has made Richard Adams a well-respected name in the industry. He knows pools and spas inside out, having started his career working for the larger companies, acquiring valuable insights, knowledge and expertise which stands him in good stead to this day.

In 2010, Richard launched his own business, New Dawn Pools, and hasn’t looked back! Together with a small team of equally experienced specialists, Richard focuses on putting the personal touch into everything he does. The emphasis is on a friendly, expert service, making sure that customers are given excellent quality, both in product and in service, at all times.

During the last few years, Richard and his team have built a vast array of different types of pools, spas, jacuzzis, saunas and steam rooms. But they all have one thing in common – they are bespoke, they are individual and they are of the best quality to fit your property and budget.

The last four years have been really fantastic for us and we were very honoured and privledged to have been invited to design and install the pool that went into Sarah Eberle's & Peter Dowle's 'Monaco Garden' at the 2011 Chelsea Flower Show which was awarded a Gold Medal.

We’ve also had the privilege of installing a bespoke 20 x 4m training pool in the Oxfordshire garden of film producer, James Salter, whose film ‘The Greatest Englishman’ comes out in late 2014 – the pool itself features in the film, which is based on the story of Captain Matthew Webb, the first person to swim the English Channel.


Tel: 01367 253333
Mob: 0788 195 4443


What our clients say...

  • "We consulted a number of contractors to guide us through building our pool and Richard at New Dawn Pools stood out from the crowd. His guidance was knowledgeable without being imposing, thoughtful and consultative. From design through to dig and delivery, we felt that the team at New Dawn Pools were always very professional and approachable and our pool was delivered on time and on budget to our expectation and satisfaction. We would highly recommend New Dawn Pools to anyone considering building a pool."

  • "I am immensely grateful to you for all your help and advice. You seem to be a rare commodity these days: someone who is knowledgeable, helpful and reliable! I hope I might look forward to your help and advice from time to time in the future."

    DP Natali

  • "We used the pool for the first time this Easter.I can`t tell you how much we enjoyed it! We had eight kids and six adults here and we all were in the pool throughout the weekend. Really, it is such a huge success. Most Importantly for me, my husband loves it and is happy with the quality and finishes.Marital crises averted!"


New Dawn Pools is a Member of SPATA Ltd an associations of swimming pool and allied trades.

Chelsea gold award winner 2011


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